Partner Recruitment

A sure way to increase your sales revenue is by turning qualified business prospects into newly-recruited business partners. All too often, however, companies either target the wrong businesses or improperly qualify their prospects, or both. These actions result in missed sales projections, wasted budget and frustrated channel partners. Fortunately, MarketStar’s Partner Recruitment program combines business intelligence, a sound profile methodology and seasoned field- and phone-based recruitment specialists to segment your channel(s) and recruit new partners ready to sell. 

The recruitment process begins with our market research experts and Geographic Information Systems (GIS) specialists dissecting your sales data and existing coverage model to refine your channel strategy and define your target partner segments. Our recruitment specialists then profile each prospect by delivering custom messaging and prequalifying each prospect for further engagement. Finally, MarketStar delivers to you not only newly-recruited partners but also a sales pipeline filled with qualified sales leads. 

Why trust us? Eighteen years of experience shows that time and again MarketStar’s partner recruitment strategy maximizes market reach to recruit not only partners who can close sales but also the right amount of partners to meet sales goals.   

Case Study: APC - “Partner Recruitment - Finding the Right Partners Ready to Sell”