Mystery Shopping

Gathering POS information is one way to gauge your retail performance. But gathering store-level feedback goes beyond the numbers to provide a closer look at how your customers view your products. MarketStar’s Mystery Shopping program leverages certified, unbiased Mystery Shoppers to assess the level of service customers are experiencing—from measuring customer feedback to learning what sales associates are saying about your products.

MarketStar’s Mystery Shoppers are trained to conduct competitor inspections, promotional surveys, customer service evaluations, taste tests, operational audits and image consistency inspections. MarketStar’s reporting tools can be tailored to provide on-demand or near real-time data analysis of mystery shopping results.

Case Study: Hoover - “Mystery Shopping: Auditing In-Store Presence to Improve Customer Experience”