Lead Management

Sales personnel rely on a robust sales pipeline to close the business necessary to meet aggressive sales objectives. Unfortunately, without a formal lead management process, sales personnel may spend valuable time sifting through databases to find leads rather than interacting with customers face-to-face. 

MarketStar’s Lead Management program provides a cost effective way to offload lead generation so your sales teams can close sales opportunities.  By qualifying, incubating and appropriately distributing sales leads, our Contact Center can deliver a robust sales pipeline that is rich with prospects ready to purchase.  Once the sales cycle is complete, MarketStar follows up with customers to identify satisfaction and potential sales inhibitors for further growth and planning. 

Generate	Balancing volume with value, we generate sales leads according to your specific requirements.
Collect	We aggregate lead information from multiple sources, then scrub and store them in a secure, web-enabled database, providing instant access to all leads.
Qualify	Because leads are not created equal, MarketStar qualifies your prospects budget and purchasing intentions to create a productive sales tunnel.
Distribute	Leads with immediate purchasing intentions are distributed to your sales force or channel partners for immediate contact.
Incubate	Leads with long-term purchasing intentions are "nurtured" through timely contact and follow-up, ensuring that your solution is available at the right time.
Track	Leads are tracked from the moment they are generated, ensuring that important opportunities do not fall through the cracks.
Sell	We augment your existing sales force, providing professional sales representatives who can sell and close complex solutions.
Follow up	We assess customer satisfaction levels and ask for referrals to keep customers while developing new leads.

Case Study:  HP PSC - “Contact Center - Managing Leads to Generate Sales”