Event Marketing

The length of time it takes to get to market is critical to your product’s success. You need to deliver the right message about your product to the right audience, facilitate a rapid adoption rate and cover your territories to maximize market penetration. MarketStar’s Event Marketing Group rapidly deploys experienced, project-based event marketing teams to present the value and benefits of your product through a variety of events, venues and media.

MarketStar has experience covering national, regional and local programs and uses a unique training program to ensure MarketStar’s voice is your voice. As a wholly-owned subsidiary of the Omnicom Group, MarketStar is connected to a global network of the world’s leading specialty firms. This affiliation allows MarketStar to provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty marketing services to generate buzz and lasting excitement for your products and services.

Case Study: Sony Ericsson - “Event Marketing - Creating Buzz for New Products”