Channel Training & Marketing

Because partners typically work with multiple vendors simultaneously, product education and co-branded business planning are necessary elements to winning mindshare and building partner confidence in your solutions.  Unfortunately, providing these services to your partners is expensive and consumes valuable resources.  It also requires an integrated communication vehicle to guarantee partners receive the most current and relevant information for closing sales opportunities. 

At MarketStar, we have a cost-effective solution to this everyday challenge.  We employ Product Educators and Marketing Specialists who are expert in providing technical sales trainings and developing initiative-based business plans to drive sales results.  MarketStar’s rigorous internal training curriculum ensures you are getting the best-educated trainers and marketing specialists in the business.  Furthermore, our proven sales methodology helps facilitate a mutually-beneficial partner relationship by gaining executive commitment, establishing sales and technical readiness and developing opportunities for resellers to do what they do best—sell.  Because we use a hybrid field and phone support model, we can guarantee your partners are getting the information they need when they need it. 

Case Study:  HP CTT - “Channel Training - Improving Knowledge and Sales Readiness”