Brand Advocacy

Your competitors are not just looking to increase market share, they are looking to steal it on the sales floor. That is why in-store sales associates are among the most influential allies to prevent market share erosion. MarketStar’s Brand Advocates improve your representation at individual store locations by training and motivating sales associates on new and existing products. This ensures proper installation and use of demo products, as well as placement and stock of POS promotional materials.

MarketStar recruits, hires and trains Brand Advocates to act as product ambassadors, traveling to key stores to interact with sales associates and to provide instruction on product features and benefits. Brand Advocates also gather market intelligence, including competitive information, about products and current sales floor trends.

Case Study: RIM - “Brand Advocacy - Capturing Mindshare and Loyalty in Retail”
Case Study: Sony - “Brand Advocacy - Capturing the Market with Increased Awareness"