Rocco Tricarico is the Vice President of Business Development and is responsible for clients within the Consumer Goods & Services Sector. Tricarico leverages industry best practices to assist current MarketStar clients in maximizing program performance. Additionally, Tricarico applies his experience to support new brands that will benefit from MarketStar’s strategic market intelligence, go-to-market planning and retail execution services.

Over the past fifteen years, Tricarico has amassed a considerable knowledge of the consumer electronics landscape through his executive tenures at retailers, manufacturers and service providers. Tricarico has been a cornerstone to the launch of many brands and technological innovations such as DIRECTV, TiVo and XM Radio. His accomplishments and accolades further demonstrate the breadth of his experience, including a “Best of CES” award for the Pioneer Inno portable music player and the “Roll-out Campaign of the Year” for the DIRECWAY broadband service. Tricarico was also an integral part of Circuit City’s management team, which grew from a regionalized retailer to a specialty-retail powerhouse with over 650 locations nationwide during his tenure.