White Papers & eBooks

Extract: Cloud vendors must have a channel business model that offers partners not just a promise of new revenue, but a fully enabled flight plan to help get them there. Showing the perspective of partners, vendors and experts, we share both why manufacturers must support cloud solutions providers, and how they can lead both partners’ and their own success. This eBook offers cloud vendors a paradigm for building and growing a successful cloud-services channel. We offer four strategies:

• Assess Your Channel’s Cloud Readiness
• Build Program Loyalty with Incentives
• Rethink Your Partner Enablement
• Form a True Business Partnership

While financially and operationally challenging for traditional VARs, adopting a cloud business model can take them to new heights.

Extract: Every day, millions of shoppers walk into stores armed with research, recommendations and opinions about what to buy. You spend millions to influence their buying journey, but when they get to the final three-feet of the sale, what are you doing to make sure they walk out of the store with your product?

Extract: The advent of the internet has drastically shortened the time between engaging prospects and their final decisions. It is critical businesses harness these interests and nurture prospects to a close – fast. The ability to monitor activity, develop the desire, and understand when to approach is key today more than it ever has been.

Extract: While most outsourcing programs are launched to cut costs, they’re sustained by driving incremental revenue combined with quantitative improvements in efficiency, agility, customer satisfaction. Outsourcing sales and marketing requires a few special techniques, and like any business venture, there are risks to be managed. With the information in this guide and an experienced partner, you can quickly draw on specialized resources for operations you choose to outsource, and concentrate your company’s own resources on delivering its core value more effectively to more customers.

Extract: As the leading provider of outsourced sales and marketing, MarketStar acts as a revenue accelerator for our clients. With proven methodologies, actionable data, and best-in-class tools, we influence buying decisions. Our customized sales solutions drive revenue, customer acquisition, and market share objectives in the retail, channel and direct markets.

Extract: MarketStar pioneered the outsourced channel sales and marketing model and has coupled it with flawless execution and seamless deployment. In more than two decades of helping clients acquire, develop and support the right partners, we’ve discovered an effective balance of intelligence, resources and channel strategy to help accelerate your company’s indirect sales potential. For the last two decades, MarketStar has been the proven expert in designing measurable, high-performing, and innovative sales and marketing solutions for leading and emerging companies. As an integrated extension of the world’s most-admired brands, MarketStar develops multichannel programs that help clients ensure brand recognition and awareness, maximize channel partner loyalty and sales, and drive incremental commercial revenue.

Extract: While they may be working toward the same larger goal—ruling the revenue universe—Sales and Marketing teams are often worlds apart when it comes to strategy, approach and direction. At times it seems they don’t even speak the same language...Many companies believe that leads can be turned into sales-ready opportunities through canned e-mails or other one-size-fits-all solutions. However, as your customers are faced with more and more choices,each contact you make with a lead has the potential to push them further into your funnel—or to eject them into outer space, perhaps permanently.It’s essential that your communications occur in the right place, at the right time, with the right people, and are filled with targeted and valuable content.

Extract: Technology end-user purchasing behavior has changed from “one-stop shopping” to selecting different outlets for products and implementation services. The indirect channel has responded by fragmenting into an array of firms that cover the full spectrum of business models from fulfillment to implementation. Unfortunately, few manufacturers have adapted to - or are even aware of - the new channel landscape.

Extract: MarketStar is the world leader in outsourced sales and marketing enablement with flawless execution and seamless deployment. In over two decades of helping clients generate demand and grow revenue, we’ve discovered an effective balance of intelligence, resources and strategy to help accelerate your company’s direct sales potential.

Extract: With the effects of the current economic downturn spurring companies to cut expenses on a broad scale, the notion of moving sales efforts to an outsourced model may not be the first instinctual solution. However, especially during times of economic tightening, outsourcing simultaneously addresses both primary fiscal concerns: cutting costs and generating new revenue.

Extract: SalesAmp offers you the opportunity to investigate areas of potential growth, without launching a full-blown effort. Clients needing assistance with short-term programs can turn to SalesAmp to meet the demands with quick and experienced execution.

Extract: RAPIDLY SCALE field coverage and make an impact in retail while controlling costs. The FlexTeam can quickly launch your product or manage your events on a scale customized to your go-to-market needs.