There have been a lot of changes in buying behavior in both B2B and B2C over the last few years. By making access to information easier, the Internet has shortened the period between when prospects engage and when they make a final decision. It’s more crucial now than ever for businesses to quickly capture prospect interest and nurture to close in the leads management process. Marketers need the ability to monitor prospect activity, develop them, and understand when they are ready to engage with sales on business leads.
MarketStar's Lead Management program provides a cost-effective way to offload lead development so your sales teams can close opportunities. By qualifying, incubating and appropriately distributing leads, MarketStar can deliver a robust sales pipeline that is rich with prospects ready to purchase. We track the disposition of your leads in relation to the buying cycle and use an intelligent scoring system that triggers alerts as leads mature into sales readiness. As a result of this disciplined approach, your funnel actively moves prospects toward final purchase, while you incubate and mature a growing list of future buyers.
Lead Qualification - Activities that ensure your leads are qualified and meet pre-determined criteria
Lead Nurturing - Ensure all leads stay engaged and nurture them with the right information towards a buying decision