Case Studies
Product Demonstrations: Capturing Sales During High Retail Traffic (Whirlpool)

Whirlpool, one of the world’s leading appliance manufacturers, wanted to better influence the sale of its products while maintaining high levels of customer loyalty and recognition. MarketStar worked with Whirlpool to provide an assisted selling program that used a professional sales team to conduct product demonstrations at key retailers during peak retail traffic periods. In-store marketing activities conducted on behalf of Whirlpool yielded more than 400 percent ROI.

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