Case Studies
B2B Telesales: Using Telesales to Achieve Sales Goals (Starbucks)

Starbucks Coffee wanted to drive brand loyalty and expand its reoccurring sales pipeline by implementing a loyalty card program. MarketStar’s Contact Center B2B Telesales program provided the sales expertise necessary to meet Starbucks’ objective. Within five months, MarketStar contacted more than 11,000 US businesses and contracted 136 corporations to begin using the loyalty card program.

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