Case Studies
Event Marketing: Creating Buzz for New Products (Sony Ericsson)

When Sony Ericsson Mobile Communications was established as a joint venture by Sony and Ericsson, the company needed a way to launch its innovative, feature-rich mobile phones and establish its unique value in a crowded industry. MarketStar was able to leverage its affiliation with other Omnicom companies to create buzz, staff events and ultimately generate the demand necessary to vault Sony Ericsson into the market. As a result of this integrated effort, MarketStar achieved 300 percent higher sales in the targeted regions over unsupported areas.

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