Case Studies
Brand Advocacy: Capturing the Market with Increased Awareness (Sony)

Sony, a worldwide leader in the consumer electronics industry, wanted to launch its innovative line of computers and accessories, but as a late entrant, faced the challenge of breaking into a crowded, competitive market. Market- Star worked to promote Sony’s products by educating retail sales associates and maintaining a consistent in-store presence. Today, the client enjoys strong market presence and increased sales while still utilizing an ongoing retail field marketing program.

( view case study | download pdf )