Case Studies
Channel Enablement Program: From Audit to Execution (Logitech)

Logitech, the world’s leading manufacturer of personal IT peripherals, wanted to proactively engage the channel to improve sales growth. Logitech turned to MarketStar to audit its channel organization and design and implement a strategy for improving sales of targeted channel partners. Through the successful use of MarketStar’s IDEA™ methodology, Logitech targeted a select cluster of partners and dramatically improved brand awareness, partner loyalty, its value proposition and overall market position.

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