Case Studies
Channel Partner Management: Engaging SMB Partners for Accelerated Sales Growth (HP)

Hewlett-Packard sought to increase its sales to small- and medium-sized business customers. HP turned to MarketStar and its vast channel management experience to create and deploy a cost-effective sales team that could train and proactively support the resellers primarily focused on selling to the SMB market. Within the first year, MarketStar increased sales for their assigned resellers by 80 percent. Seven years later, this team has grown in breadth and depth and now stands as one of HP’s most strategic outsourced support structures.

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