Case Studies
Channel Training & Marketing: Improving Knowledge and Sales Readiness (HP)

Hewlett-Packard reseller partners require ongoing training to effectively represent HP’s products in the marketplace. Due to the breadth of resources required to deploy and manage a dedicated field training team, HP turned to MarketStar’s Product Educators to deliver a cost-effective, field-based education and training solution. Annually, this MarketStar team conducts over 3,500 sales trainings to over 75,000 HP channel partners.

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