Case Studies
Mystery Shopping: Auditing In-Store Presence to Improve Customer
Experience (Hoover)

Hoover, a leading vacuum manufacturer, wanted to understand a sales discrepancy in their products being sold at two national retailers, especially with their flagship vacuum. Hoover chose market research expert, MarketStar, to perform a mystery shopping study to identify the root cause of the discrepancy. Within days, MarketStar’s mystery shoppers were able to reveal statistically significant reasons for the difference. Since receiving the results, Hoover closed the sales gap.

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