Case Studies
Profiling & Acquisition: Profiling Partners to Acquire New Recruits (Comstor)

Comstor, a specialty distributor of networking solutions, wanted to recruit reseller partners to drive sales to small and medium businesses. Comstor tapped into MarketStar’s contact center recruitment expertise and robust internal database to audit the channel and identify potential partners. MarketStar’s Contact Center exceeded recruitment goals by 8 percent while engaging more than 2,000 value-added resellers (VARs).

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