Case Studies
Channel Partner Management : Engaging Partners to Accelerate Sales Growth (Computer Chip Manufacturer)

The world’s largest computer chip maker wanted to launch a program to engage reseller partners to drive sales. This chip maker enlisted MarketStar’s channel sales expertise to design and implement a program to build awareness and support newly recruited reseller partners. MarketStar managed over 14,000 reseller partners and delivered 35 percent year-over-year revenue growth during the first five years of the engagement.

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