Case Studies
Partner Recruitment: Finding the Right Partners Ready to Sell (APC)

American Power Conversion (APC), the global leader in power protection equipment and software, wanted to maximize channel sales through large retail and reseller accounts. APC turned to MarketStar to recruit additional partners to increase sales and market share. MarketStar helped APC refine its channel strategy while deploying a dedicated channel sales team that recruited 15,000 reseller partners ready to sell.

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