Case Studies
Brand Advocacy: Capturing Mindshare and Loyalty in Retail (RIM)

Research-in-Motion (RIM), a manufacturer of innovative wireless solutions, wanted to improve the in-store presence of its flagship product, the BlackBerry™ handheld device. RIM relied on MarketStar’s retail expertise to analyze the market and create and execute a strategy to train and motivate retail sales associates while increasing customer loyalty at the point of sale. Currently, MarketStar conducts thousands of in-store trainings per year, manages store inventories and generates competitive business intelligence to help RIM dominate the marketplace.

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