Case Studies
Business Intelligence: Converting Data into Actionable Business Strategies (RIM)

Research In Motion (RIM), whose revolutionary BlackBerry™ device dominated the corporate market, noted a sales decline with one of its devices at a major retail carrier. RIM chose MarketStar’s Business Intelligence team to analyze the market data and provide actionable recommendations for sales improvement. In a relatively short time frame, MarketStar isolated the root causes and launched a public relations and training initiative to change the attitudes of in-store sales associates.

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