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Research shows that only about 10 to 20 percent of the leads in sales funnels are actually ready to be engaged by sales, and most of the leads that are currently not ready will purchase eventually – from someone else.
The reason for this is the internal battle between your Sales and Marketing team that leaves many leads uncared for. What does this have to do with Cowboys and Aliens, you ask? I can tell you the comparison yielded many similarities, but you will have to take a look at our humorous, yet insightful infographic to find out. It perfectly illustrates this conflict in going after the herd (leads) and will provide answers to many of the questions you probably have by now:
- Why are sales reps shown as cowboys?
- How is marketing an alien breed (at least in Sales’ eyes)?
- Why are Cowboys and Aliens fighting?
- How are leads perfectly depicted by cows?
- What are “Jackalopes” (and how do they illustrate bad leads)?
- Why are so many cows dying on the range?
- Why are my cows rounded up by someone else?
View the Cowboys vs. Aliens infographic to find out!
Now, your lead management and nurturing doesn’t have to be a battle of Cowboys vs. Aliens. In the coming weeks, we will show you how to get your Cowboys and Aliens riding into the sunset together.
Start by registering to receive our eBook “Lead Nurturing: The Intergalactic Partnership” (available Aug. 9) and attend our webinar titled “Lead Nurturing: Sales vs. Marketing Should Not be a Battle of Cowboys vs. Aliens.” Be one of the first 100 to register for the webinar and we will send you a 24×30 inch poster of the infographic absolutely FREE.
Interesting. I’m in the advertising sales industry, and now I’m running a small local advertising agency. I’m dipping more into the creative/marketing side and its interesting for lack of a better word.
The difference between sales and marketing is similar to the difference between advertising and marketing. They are all pretty much exactly the same thing and all move towards the same goal, but at the same time they all conflict. A successful company manages all three.