Tag Archives: Business

Monday, April 25th, 2011
Posted by Nate Mills - Director of Digital and Emerging Services
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My 3-year-old daughter loves the recent Karate Kid movie with Jaden Smith. We have been watching it a lot lately. There is a line in the movie I think has some relevance to the business environment today.

The character played by Jaden is trying to reassure a friend about an upcoming performance. His counsel? “Play the pauses.” The simple and insightful suggestion is that the musical performance is as much the pauses between notes as it is the notes themselves.

Business is a fast-paced world. It is all about doing more with less, faster than the competition. I have witnessed and heard of many stories about critical mistakes because a decision was made based on a summary of information or a quick overview of circumstances. Continue reading →

Posted by  Nate Mills   Monday, April 25th, 2011 Comments Off


Monday, March 21st, 2011
Posted by Nate Mills - Director of Digital and Emerging Services
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In my role, I have the unique opportunity to participate in a great many discussions across a broad range of companies and industries. Most meetings revolve around business models or how to make adjustments with the market.

Over the last few years certain topics fade in and out of agendas relating to innovative new technologies. Statements like, we need to have a “this” strategy, or we need to sort out how to use that technology. I just can’t help but think of the age old sales analogy. You know the one. What does a customer want, the drill bit; or do they want the hole it makes? If you want to sell a drill bit, you need to match up the hole they want with the drill bit that helps them get it. Continue reading →

Posted by  Nate Mills   Monday, March 21st, 2011 3 Comments


Friday, March 4th, 2011
Posted by Brian Lampright - Digital Solutions Architect
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I’m going to tell everyone publicly what I’ve been telling (in some cases yelling) to our management for over a year, and I strongly suggest you start doing the same within your own company. Are you ready? Repeat after me: “Take budget away from desktop/web development and start developing for smartphones and tablet RIGHT NOW!”

Repeat this until A) you get the go-ahead, or B) you get fired. B isn’t as bad as it sounds. If your company doesn’t “get it” at this point, then there is a good chance you’ll be looking for a new job in the near future anyway as your nearsighted company fades into oblivion because they failed to have vision.

Since I’m still employed at MarketStar, you can deduce that option A worked out for me. Continue reading →

Posted by  Brian Lampright   Friday, March 4th, 2011 1 Comment


Tuesday, February 1st, 2011
Posted by Scott Lucas - VP of Corporate Operations
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Protect the bottom line, do what it takes to keep the account, do more with less, hit your sales goals, and many phrases like these are common terms in a world challenged with our current economic climate. Few times in history have there been so many external forces squeezing companies to hit profitability and revenue goals, resulting in both the organization and its employees posturing to stay in business. Continue reading →

Posted by  Scott Lucas   Tuesday, February 1st, 2011 Comments Off


Friday, January 21st, 2011
Posted by Chris May -
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The immortal line “ABC, always be closing” coined in the 1992 film, “Glengarry Glen Ross,” stereotypically illustrated the epitome of the salesperson and the sales process. Alec Baldwin gave a stellar performance as the over the top aggressive closer. In the traditional sales model “Leads, Leads, Leads” are the swansong every salesperson sings. A marketing machine behind the scenes develops targeted campaigns designed, automated and evolved to generate “hot leads.”

But alas, the paradigm is shifting. Continue reading →

Posted by  Chris May   Friday, January 21st, 2011 Comments Off


Thursday, December 16th, 2010
Posted by Chris May -
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“To friend or not to friend” that is the real question.

I would love to see how Shakespeare’s Hamlet would have questioned his social media presence. Wait a minute, I just checked; he already has a Facebook page that more than 50,000 people have “liked,” including two of my friends. Continue reading →

Posted by  Chris May   Thursday, December 16th, 2010 Comments Off


Wednesday, October 6th, 2010
Posted by Adam Gunn - Marketing Director
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I caught this rather humorous FedEx commercial while watching football Sunday.

Embedded Youtube video may be blocked by some firewalls.

The commercial is a lighthearted metaphor of the pain associated with expanding your business globally. Beyond the awkwardness of this young business professional’s innovative solution, there’s a lot of truth to the challenges addressed in the short 30-second spot. Continue reading →

Posted by  Adam Gunn   Wednesday, October 6th, 2010 1 Comment