Decreasing product lifecycles and heavy competition force many manufacturers to hit the market as rapidly as possible. The MarketStar FlexTeam offers a flexible labor model service that is primarily used for part-time (less than 30 hours per week) or short-term project based work. We perform event based marketing (experiential, sampling, etc.), brand advocacy, training, demo day, assisted selling, merchandising, and market research for some of the hottest brands on the planet.
Our clients trust FlexTeam to quickly increase their retail expansion, improving their experiential marketing efforts, while controlling costs. As a Director of Recruiting, I’ve noticed an interesting phenomenon in our recruiting process. The Flex Recruiting Team sees thousands of applications per month, and many of those are never completed. In our system we have over 100,000 applications since 2010, and only 56% of those have been completed. What is with candidates not finishing? We ask a lot!
We see candidates not take our state-of-the-art Predictive Index, or only select a few of the boxes to try to move through it as fast as possible. Some simply upload a resume alone and say “that’s good enough.” Those candidates do not make the cut to be one of our employees, as we will not consider those who don’t complete it.
How to Stand Out from the Start: Diligence
We stand for diligence at MarketStar. Our clients demand it, our customers demand it; so we demand it from our part-time and project-based field staff. We promise our clients the best of the best, we’re not “warm-body” staffers. We vet our candidates with a fine tooth comb. For those who don’t finish the application, it’s a sign to us that they’re not diligent, and we’re OK washing out at that early stage, rather than dropping the program after they’re on.
We absolutely want to make sure we put the right person in the right position, reducing turnover as much as possible. We know we’re asking a lot for someone who may only be with us for a few months, and sometimes only a few weekends. We’re attracting top-notch staff, and once a rep makes a commitment to MarketStar, we make a commitment to that rep. It opens a plethora of doors to other potential work. So if you think you want to apply to opening, be prepared to jump through a few hoops. If you really want the job, show us what you’re made of!