Tracy Thayne

By Tracy Thayne

Director of Marketing

Biography
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I really enjoyed working with Jeff Ernst of Forrester on the Cowboys vs. Aliens (sales vs. marketing) Webinar. To continue the conversation, I’ve recorded a podcast with information that can help you establish a solid foundation for lead nurturing within your organization. I talk about three important fundamentals, which are: Understanding Lead Sources, Preparing Story Lines & Content, and Consumption & Comprehension. I hope my thoughts inspire confidence, action and new ideas.

I would love to hear your thoughts on lead nurturing. Let’s start the conversation here!

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Tracy Thayne

Tracy Thayne

Director of Marketing

Over the past 20 years, Tracy has directed business development, sales, and marketing efforts in the high-tech industry for companies like WordPerfect, Novell, Hewlett-Packard and inContact. Tracy started his career in sales before transitioning into an acknowledged marketing powerhouse. His vast experience in field sales has given him the insight and expertise to evolve marketing methodologies into revenue engines that creates trusted partnerships with sales. Tracy’s passion for marketing keeps him at the forefront of go-to-market strategy and in line with innovations behind buyer influence.

Specialties

Go-To-Market Strategy, Product Marketing, Product Planning, Contextual Inquiry Studies, Business Planning, Demand Generation, Branding, Communications, Advertising
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