MarketStar Founder and Chairman Alan Hall, a self-declared “serial entrepreneur,” has proven himself as a visionary and business leader. Sharing decades of successful business experience, he now writes a weekly business column for the Deseret News. His first article, Entrepreneurs, business owners have role to play in fixing economy, highlights make-it-or-break-it traits for budding business owners. Continue reading
Today MarketStar remembers those who were lost in the attacks on September 11, 2001. May the world be a safer place for all people of every nation.
MarketStar’s resident comic book aficionado, Tim Heare, brought to our attention last week that the latest edition of the Superman comic book series (Issue 710) brought Superman within a stone’s throw (and we’re not talking a Superman’s stone throw) from the front doors of MarketStar’s corporate headquarters. The premise, as described to me by Tim, is Superman is walking across America in an effort to reconnect with truth, justice and the American way after the destruction of his home planet. Perhaps, after stopping in at Rooster’s for a delicious hummus platter and micro-brew on Historic 25th street (the comic book doesn’t say), he headed up Washington Boulevard on his way out of town when his super-human strength is required to save a woman crossing 25th Street. Continue reading
As we teased here, our website has taken a step forward in evolution.
“Remarkable Marketing is the the art of building things worth noticing right
into your product or service. Not slapping on marketing as a last minute add on,
but understanding that if your offering isn’t remarkable, it’s invisible.”
The updates to the website come in an effort to elevate just how remarkable we feel our solutions are. Of course, that means nothing coming from us. Being remarkable requires our products and services to be worthy of your remarks. Continue reading
I’ve been an employee of MarketStar for about a year now. In my role as corporate brand manager, I’ve had the privilege to sit in a fair amount of incredibly fascinating meetings where the nuances of MarketStar’s methodology, solutions and impact on sales are discussed.
It’s also been my privilege to work in concert with our incredible marketing team to put new tools and content in place that better capture the vision and breadth of the MarketStar offering and create a compelling way to tell that story across a variety of media platforms. The weight of such an endeavor is great, and like any good book, it’s going to play out over the course of many chapters over the next few years.
We are excited to share the first of what we hope are many new and interesting ways for our employees, customers and even competition to learn about our company, what makes us fascinating and our story incredible, and as will be the theme for the upcoming year, how we work to create measurable impact on behalf of great brands around the world.
Bryner, the 2009 and 2010 Utah Time Trial champion, beat the second-place finisher by more than 50 seconds. Continue reading
MarketStar, the recognized leader in field, voice and digital sales and marketing, and The MediaTile Company, the leader in cloud-based digital signage solutions, are demonstrating a breakthrough in customer engagement at the 2011 International Consumer Electronics Show.
The breakthrough solution, called the “HumanKiosk,” can help brands and other product or service vendors provide experts in more shopping venues, including remote or secondary markets, without the overhead and costs associated with on-site personnel. Beginning this quarter, HumanKiosk pilot programs will be available for customers, brands and other solution providers to adopt in their selling venues.
“With MediaTile’s HumanKiosk, an interactive digital signage solution with built-in, live 2-way video, and MarketStar’s remote ‘video attendants,’ consumers can engage interactive digital promotions while also getting their questions answered ‘from the cloud’,” said Simon Wilson, CEO of The MediaTile Company. “MediaTile is extremely excited to work with our new partner, MarketStar, to leverage their tremendous market presence and leadership in providing brand attendants and associates for many world-leading brands.” Continue reading
Best Wishes for a Wonderful Holiday Season and a New Year of Health & Happiness!
Cheers! Continue reading
MarketStar has joined forces with Ski Utah, a marketing firm owned and operated by the state’s 14 ski resorts, to sponsor Utah’s top pro development cycling team for the 2011-2013 cycling seasons.
The Ski Utah-MarketStar cycling team will compete in races throughout the Intermountain West, including select National Racing Calendar events, while maintaining a strong presence in Utah Cycling Association events.
“MarketStar is excited to be participating with the Ski Utah cycling team,” said COO Aaron Hall. “With the growth and popularity of cycling in Utah, we wanted to be aligned to a great team and encourage our employees to get out and live an active and healthy lifestyle.” Continue reading
The MountainWest Capital Network has named MarketStar as one of the 100 fastest growing companies in Utah.
The rankings are based on revenue growth from 2005-2009. In an awards ceremony held Oct. 21, Utah Gov. Gary Herbert applauded MarketStar and the other 99 companies making up the Utah 100 for their role in establishing the state as a recognized leader in business strength and entrepreneurial vision despite the economic climate nationwide. (Utah was recently recognized by Forbes Magazine as the top-ranked state for business and careers.) Continue reading