Home and Wearable tech dominated CES and are now making a huge splash in the retail industry. As shoppers flock to stores looking for the latest in tech and product demand increases, it’s crucial for wearable and home tech companies to place their products in vital markets that deliver the highest ROI.
Using our access to geographic and retail sales data, we have created two infographics that explain where the high-spend purchases are happening, which markets are experiencing a high-demand for these products, and how to target the key buyer personas.
CES is the land of dreams for early adopters, geeks and of course consumer electronics companies looking to ply their wares. On a side note, we learned it isn’t a comfortable environment for movie directors.
We all know that CES is a place for new, exciting, emerging products – but the question WE were curious about was how much that excitement translated over to where the magic happens: in retail stores. Sales data analysis proved largely inconclusive, beyond the lift that available SKUs featured at CES see. We thought we’d see how CES influences conversations happening in the stores. So, we asked some retail sales associates (RSAs) about it.**
Turns out, CES is coming up in conversations, a lot.
Note the chart above. This is good news for both CES itself and the brands investing millions of dollars in a presence there. If three-fourths of RSAs are talking in some form or fashion about these emerging products and technologies, this validates both the importance of the show and also that of the retail environment itself. Online forums can discuss CES and the technologies there, but that’s a different (and largely unsatisfying) conversation relative to the one you’d have with a live person showing you live products you can hold in your hand.
Anticipation of the latest gadgets, newest technology, and highest innovation kicks off the new year at CES, held January 7 – January 10 in Las Vegas. While it may seem as though the 150K attendees, (from 150 countries!), are similar, … Continue reading
In the age of digital media there are so many ways to consume news. From social media to news apps – it can be overwhelming. With more and more on our professional plates, it can be a challenge to keep up with today’s fast paced tech industry. This is why we are very excited to announce the first edition of the MarketStar Insights Brief. Continue reading
Research varies but it is said that buyers complete up to 70 percent of the buyer journey before engaging with sales reps. The amass of knowledge on the web is largely associated with this new found knowledge. Potential prospects have access to a wealth of information including real world experiences and reviews. This published content includes good and bad information and creates buyers that have made up their mind before you even had a chance to talk to them. Continue reading
Omnichannel has been a trend that sprang up somewhere near the middle of 2013. Retail has taken the concept to heart, creating seamless experiences with their products online and in store. A few have begun implementing the customer-centric solution in their stores, and it’s taken on different forms. Continue reading
The holidays are fast approaching for retailers. And while the country still crawls out of a recession, the holiday retail season remains an unknown. As you either start your 2013-14 holiday strategy or add the finishing touches, retailers should keep these three things in mind: