In the age of digital media there are so many ways to consume news. From social media to news apps – it can be overwhelming. With more and more on our professional plates, it can be a challenge to keep up with today’s fast paced tech industry. This is why we are very excited to announce the first edition of the MarketStar Insights Brief. Continue reading
Research varies but it is said that buyers complete up to 70 percent of the buyer journey before engaging with sales reps. The amass of knowledge on the web is largely associated with this new found knowledge. Potential prospects have access to a wealth of information including real world experiences and reviews. This published content includes good and bad information and creates buyers that have made up their mind before you even had a chance to talk to them. Continue reading
Omnichannel has been a trend that sprang up somewhere near the middle of 2013. Retail has taken the concept to heart, creating seamless experiences with their products online and in store. A few have begun implementing the customer-centric solution in their stores, and it’s taken on different forms. Continue reading
The holidays are fast approaching for retailers. And while the country still crawls out of a recession, the holiday retail season remains an unknown. As you either start your 2013-14 holiday strategy or add the finishing touches, retailers should keep these three things in mind:
Last week we sat down with Marketo to reveal the super-hero team necessary for modern marketing success. In our chat, we asked the audience a couple of key questions, but the most revealing was what role they felt was lacking in their marketing automation efforts. In case you missed it, I’ll recap some of the highlights. You can always listen to the whole webinar here.
In our discussion we dove into the Guardians of the Leads and why they’re necessary. We looked hard at what each role plays in a successful marketing automation endeavor, and metrics for how to identify if you’re program is succeeding and what to do when it’s not. Continue reading
Decreasing product lifecycles and heavy competition force many manufacturers to hit the market as rapidly as possible. The MarketStar FlexTeam offers a flexible labor model service that is primarily used for part-time (less than 30 hours per week) or short-term project based work. We perform event based marketing (experiential, sampling, etc.), brand advocacy, training, demo day, assisted selling, merchandising, and market research for some of the hottest brands on the planet. Continue reading
When creative power and analytical prowess combine, magic happens. Here at MarketStar, we believe the intersection of science and art is the sweet spot for marketing impact. In fact, we love this concept so much, last year our Marketing Director designed a Beginner’s Guide to Science. Art. Impact. Our global team of marketing and sales professionals bring together a collective strength of creativity and intelligence, proven over 25 years of measurable, innovative sales and marketing solutions.
Infographic credit: Originally posted on the Salesforce blog