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Posted by Kari Harbath - Marketing Content Specialist
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With marketing automation being a hot topic, we wanted to pass on a recently published infographic from Software Advice highlighting the current state of marketing automation trends. It provides insight into how companies are choosing marketing automation systems, and what you may want to consider when seeking the perfect platform.

Enjoy!

State of Marketing Automation Continue reading

Posted by  Kari Harbath   Monday, April 7th, 2014 Comments Off


Posted by Kari Harbath - Marketing Content Specialist
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Home and Wearable tech dominated CES and are now making a huge splash in the retail industry. As shoppers flock to stores looking for the latest in tech and product demand increases, it’s crucial for wearable and home tech companies to place their products in vital markets that deliver the highest ROI.

Using our access to geographic and retail sales data, we have created two infographics that explain where the high-spend purchases are happening, which markets are experiencing a high-demand for these products, and how to target the key buyer personas.
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Posted by  Kari Harbath   Friday, February 7th, 2014 Comments Off


Posted by Joe Dallimore - VP of Insights
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CES is the land of dreams for early adopters, geeks and of course consumer electronics companies looking to ply their wares.  On a side note, we learned it isn’t a comfortable environment for movie directors.

We all know that CES is a place for new, exciting, emerging products – but the question WE were curious about was how much that excitement translated over to where the magic happens: in retail stores.  Sales data analysis proved largely inconclusive, beyond the lift that available SKUs featured at CES see.  We thought we’d see how CES influences conversations happening in the stores.  So, we asked some retail sales associates (RSAs) about it.**

Turns out, CES is coming up in conversations, a lot.

CES Conversations

Note the chart above. This is good news for both CES itself and the brands investing millions of dollars in a presence there.  If three-fourths of RSAs are talking in some form or fashion about these emerging products and technologies, this validates both the importance of the show and also that of the retail environment itself.  Online forums can discuss CES and the technologies there, but that’s a different (and largely unsatisfying) conversation relative to the one you’d have with a live person showing you live products you can hold in your hand.
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Posted by  Joe Dallimore   Friday, February 7th, 2014 Comments Off


Posted by Amy Wilde - Geo-Targeting Manager
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Anticipation of the latest gadgets, newest technology, and highest innovation kicks off the new year at CES, held January 7 – January 10 in Las Vegas. While it may seem as though the 150K attendees, (from 150 countries!), are similar, … Continue reading

Posted by  Amy Wilde   Friday, January 3rd, 2014 Comments Off


Posted by Kari Harbath - Marketing Content Specialist
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In the age of digital media there are so many ways to consume news. From social media to news apps – it can be overwhelming. With more and more on our professional plates, it can be a challenge to keep up with today’s fast paced tech industry. This is why we are very excited to announce the first edition of the MarketStar Insights Brief. Continue reading

Posted by  Kari Harbath   Wednesday, November 27th, 2013 Comments Off


Posted by Manuel Rietzsch - Sr. Manager, Demand Generation and Lead Nurturing
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Untitled-2Research varies but it is said that buyers complete up to 70 percent of the buyer journey before engaging with sales reps. The amass of knowledge on the web is largely associated with this new found knowledge. Potential prospects have access to a wealth of information including real world experiences and reviews. This published content includes good and bad information and creates buyers that have made up their mind before you even had a chance to talk to them. Continue reading

Posted by  Manuel Rietzsch   Thursday, November 21st, 2013 Comments Off


Posted by Anne Shaneen - Marketing Content Specialist
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13.14Omnichannel has been a trend that sprang up somewhere near the middle of 2013. Retail has taken the concept to heart, creating seamless experiences with their products online and in store. A few have begun implementing the customer-centric solution in their stores, and it’s taken on different forms. Continue reading

Posted by  Anne Shaneen   Friday, November 15th, 2013 2 Comments


Posted by Brian Rogers - Business Development Manager
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LinkedIn is a great professional networking tool, but it’s also a good place to find prospects. And my job is to do just that – vet possible leads. So I use it every day to research prospects and field leads. LinkedIn-LogoNeedless to say, I’ve seen my fair share of profiles – done both wrong and right. And I’ve learned the etiquette of LinkedIn. Continue reading

Posted by  Brian Rogers   Thursday, October 17th, 2013 Comments Off


Posted by Anne Shaneen - Marketing Content Specialist
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Holiday Sales The holidays are fast approaching for retailers. And while the country still crawls out of a recession, the holiday retail season remains an unknown. As you either start your 2013-14 holiday strategy or add the finishing touches, retailers should keep these three things in mind:

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Posted by  Anne Shaneen   Thursday, October 3rd, 2013 2 Comments


Posted by Crystalee Beck - Social Community Manager
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We’re getting social on whole new level at MarketStar. It’s been a full month since the Grand Opening of our social intranet for all our employees in the U.S. and Canada. More than 2,000 employees now use MarketStar Connect daily as a way to collaborate, connect, and communicate. As the Social Community Manager, it’s exciting to see the innovative ways our teams are using social technology to be more efficient and effective for our clients. Continue reading

Posted by  Crystalee Beck   Monday, August 26th, 2013 Comments Off