As President and Chief Executive Officer of MarketStar Corporation, Dave Treadway is responsible for the strategic and operational leadership of this global company. Treadway works closely with MarketStar's clients and partners to develop strategic initiatives that accelerate growth through the application of industry-leading best practices. Under Treadway's direction, MarketStar has focused on thought leadership capabilities and industry-leading best practices. MarketStar has accelerated strategic investments and acquisitions to grow our sales and marketing process enablement capabilities. These include market analysis platforms that drive better ROI and more predictability in sales and marketing models. MarketStar has developed tools, processes, and practices that enable a performance-based culture, leading MarketStar to record growth during his tenure. In 2009, MarketStar was ranked 6th of 100 integrated marketing services agencies by PROMO magazine's PROMO 100. MarketStar is recognized as one of the Top 100 fastest growing companies in Utah in 2010.
Prior to joining MarketStar in 2003, Treadway was a 20-year veteran of the IT industry. His insightful expertise of both the indirect and direct channels has elevated MarketStar's ability to drive strategy through execution across the B2B enterprise, commercial, and small, medium business and B2C consumer customer segments. Today Treadway also serves as a strategic advisor on the board of directors for Mercato Partners. Treadway also actively serves on the board of directors for the Women's Technology Counsel, a not-for profit organization providing leadership and training to women seeking opportunities in technology industries. Treadway has a Bachelor of Science degree in Business Administration from San Jose State University.
|