Management

"For over two decades, MarketStar has enjoyed exceptional growth and momentum in outsourced sales and marketing practices—a success largely due to our formula of proven business intelligence, systems and superior talent. This foundation of best practices, coupled with our vision and culture, has empowered MarketStar to continually accelerate our clients' sales beyond expectation. MarketStar's mission is to be an integral part of our clients' go-to-market strategy by strategically reaching their target markets and accelerating their sales."

– Dave Treadway, President & CEO


As President and Chief Executive Officer of MarketStar Corporation, Dave Treadway is responsible for the strategic and operational leadership of this global company. Treadway works closely with MarketStar's clients and partners to develop strategic initiatives that accelerate growth through the application of industry-leading best practices. Under Treadway's direction, MarketStar has focused on thought leadership capabilities and industry-leading best practices. MarketStar has accelerated strategic investments and acquisitions to grow our sales and marketing process enablement capabilities. These include market analysis platforms that drive better ROI and more predictability in sales and marketing models. MarketStar has developed tools, processes, and practices that enable a performance-based culture, leading MarketStar to record growth during his tenure. In 2009, MarketStar was ranked 6th of 100 integrated marketing services agencies by PROMO magazine's PROMO 100.

Prior to joining MarketStar in 2003, Treadway was a 20-year veteran of the IT industry. His insightful expertise of both the indirect and direct channels has elevated MarketStar's ability to drive strategy through execution across the B2B enterprise, commercial, and small, medium business and B2C consumer customer segments. Today Treadway also serves as a strategic advisor on the board of directors for Mercato Partners and provides counsel as the Vice Chairman of OmniSource. Treadway also actively serves on the board of directors for the Women's Technology Counsel, a not-for profit organization providing leadership and training to women seeking opportunities in technology industries. Treadway has a Bachelor of Science degree in Business Administration from San Jose State University.